Why Are We Still Dressing Girls In Pink And Boys In Blue?

Maybe childhood deserves a bigger colour palette.

Somewhere along the way, children’s wardrobes got divided in two.

Pink, bows and butterflies went one way. Blue, dinosaurs and racing cars went the other.

But children were never quite that predictable.

There are girls who live for muddy knees and boys who notice flowers. Boys who love pink. Girls who love trucks. Children who change their favourite colour every Tuesday.

And perhaps their clothes should leave a little room for that.

We love the idea of a different kind of children’s wardrobe.

Sun-washed yellows. Olive. Sand. Sky. Terracotta. Cream. Powder blue. Rust. Colours borrowed from places children actually find interesting—the garden, the beach, a stone collected on holiday, the sky just before it rains.

Not because everything needs to be called gender neutral.

Simply because a beautiful colour is a beautiful colour.

Perhaps the best children’s clothes aren’t the ones that tell the world who a child is supposed to be.

They’re the ones that leave enough room for them to decide.

A little Chotto thought

Childhood comes in every colour.